Portfolio

Meredith Simonds

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My Resume / Portfolio

PROFESSIONAL PROFILE

Increase traffic and conversion rates for web-based businesses through compelling, search engine-optimized web content.

Raise hundreds of thousands of dollars each year through direct mail campaigns for non-profit organizations.

Strengthen company relationships with clients and customers through informative newsletters and blogs.

Raise awareness of environmental and animal issues through blogs and articles.

Contributed to promotional campaign that helped sell 2,500 copies of a self-published book within 6 months.

Wrote script for a produced 1-hour educational audiobook on the history of work.

Wrote screenplay that placed in the Quarter-Finals of the Don and Gee Nicholl Fellowships Screenwriting Competition.

EXPERIENCE

DIRECT MAIL COPYWRITER – West Coast Direct Response, Phoenix, AZ – 2000 to Present

Develop direct mail campaigns for charitable organizations, including copy for donor and prospecting letters, lift notes, carrier envelopes, reply devices, emails, newsletters, postcards and brochures. Interview individuals for inclusion of their stories in direct mail campaigns. Research and incorporate relevant statistical data.

Raise hundreds of thousands of dollars each year for non-profit organizations, including Habitat for Humanity Tucson, St. Mary’s Food Bank Alliance, Phoenix Art Museum,
Make-A-Wish Foundation, Sojourner Center, West Valley Child Crisis Center, UMOM New Day Centers, Pima Council on Aging, Hillsides Home for Children and more.

MARKETING COPYWRITER – Dripping In Color Soy Candles, www.DrippingInColor.com – 2000 to Present

Write original, search-engine optimized content for this web-based soy candle company. Perform keyword research to identify optimal target keywords. Write title, description and keyword meta-tags. Research the client, industry and products to create compelling text with strong calls to action.

Secured 2- and 3-page positions on Google for the website’s top two keywords.

WRITER – Because Action, www.BecauseAction.com – 2008 to Present

Research and write articles on environmental awareness and wildlife preservation, especially as they relate to climate change.

WRITER – eHow, www.eHow.com – 2008 to Present

Research and write how-to articles on a wide variety of topics, including travel, vegan cooking, yoga, Pilates, meditation, massage, feng shui, writing and more.

ACADEMIC AFFAIRS SPECIALIST – Institute for Professional Development, Phoenix, AZ – 1998 to 2000

Edited and proofread student and instructor modules used in master’s, bachelor’s and associate’s degree programs at more than 20 private colleges and universities, following APA and MLA style guides per client preference.

Brought new creative direction to the format and writing of 12-page newsletter distributed to the presidents of client colleges and universities.
Co-wrote training manual for Academic Affairs Specialists.

WRITER – Hamilton Publishing, Mesa, AZ – 1999 to 2000, 2006

Wrote business profiles for publisher of three community newspapers serving the East Valley.

SPECIAL PROJECTS

The Man Who Loved Women by Dorothy Valcarcel

Edited end-of-chapter study guide questions. Wrote book cover copy and author bio. Wrote marketing text for promotional website, cross-promotional website, press releases, flyers and ads.

Helped sell 2,500 copies of this self-published book in just 6 months time.

Working Your Way Through History: The History of Work produced by Drive 2 Learn

Wrote 1-hour educational audiobook. Conducted in-depth research on the history of work spanning thousands of years – from primitive times to the Industrial Revolution to the 21st century.

EDUCATION

Graduate Program in English, Southwest Missouri State University (1997), 9 hours in creative writing, writing theory and writing instruction.

Bachelor of Science in Communications, Radio/TV emphasis, Arkansas State University (1990-1994), Magna Cum Laude; English minor; 18 hours of theater performance and production.

PORTFOLIO COMING SOON