"He who does not expect a million readers should not write a line."
~ Goethe What in the Web?
When I graduated from college in 1994, what I knew about the Internet was limited to one class from one professor who insisted, with stars in his eyes, that this "information superhighway" would change the world.
I probably looked at him the same way I did my 10th grade geometry teacher when he said he did proofs for fun on the weekends. My professor's world may have revolved around computer technology, but I didn't believe for a moment that mine would too.
Twelve years later, not a day goes by that I'm not looking for something online - what to do for the baby bird that fell from its nest in my backyard ... where to find a natural supplement for my dog's arthritis ... how to make peanut butter cookies without eggs ... which way to hang a horseshoe ... who's been nominated for an Oscar ... or where to stay on my first trip to New York City.
What could take me hours to find at the library usually takes less than 5 minutes right here at home. And I'm getting these answers from someone in New York City or Wyoming or Australia or anywhere else in the world that there's an Internet connection and someone with information to share.
You're the Expert
The product, service, knowledge or experience that you have makes you an expert in something. Put it online in a simple compelling way, optimize your search engine ranking to help people find it and voila!
They find you.
I'll lead the way with compelling, original copy that reflects your expertise in your:
Website copy. In addition to being compelling enough to entice visitors to action, your web content needs to attract traffic through all of the major search engines. To do that most effectively, you need at least 400 words of copy per page that utilizes strategically chosen keywords that will drive traffic to your site.
Blog. Through a daily, weekly or monthly blog, you can reach millions of potential customers or clients through this popular information-sharing networking craze.
Emailers. You can entice regular, repeat visits to your site through seasonal, monthly or weekly updates sent via email to current customers and opt-in subscribers who sign up for the emailer when they visit your website. In addition to making special announcements and sharing new information, this marketing tool is especially effective at increasing sales of new, featured and discounted services and products.
Emmercials. Simply an online commercial, emmercials are a powerful, innovative way to interest visitors who click the emmercial link on your website, in your emailers and wherever else you place it in your online advertising. If you provide pictures or video, the emmercial production company I work with will integrate my copy with your visuals and set it to music creating a dynamic, effective online marketing tool.
See your vision in writing. Contact Me for more information today.
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